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About us

A Few Words about us

Why and how we started.

In 2018, after we got the driving license, we noticed that to look down to the car's dashboard we weren't able to see roads at all.

After various tests and prototypes, we found what we consider the definite solution for the problem: An augmented reality system designed to be implemented on "next-generation vehicles" which allows the driver to interact with his vehicle without taking your eyes off the road.




People Behind Our Success

Meet Our Team

Alessio Morelli

CEO, Founder

You can't climb the ladder of success with your hands in the pocket.

Gabriele Udine

CTO / R&D Director

Coming together is a beginning, staying together is progress and working together is success.

Giacomo Caroli

Head of Finance & Accounting

Try not to become a man of success. Rather become a man of value.


Our mission is to realize our cars' holographic system to increase the security while driving.


Morelli Tech was born in 2019 as a startup based in Bologna and immediately incubated by Almacube.

Safety & Security

Our innovative ideas will keep your eyes on the road decreasing the possibility of a road accident.